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Strategy

The keyring served as part of a successful policy holder retention strategy, while assisting with updating and refreshing customer contact information, thereby the client continues to re-order stocks to sequence with new policy holder’s anniversaries.

Co-ordinated

  • Created a custom designed keyring
  • Developed and created stylised branded presentation pack artwork
  • Facilitated keyring recipients ‘pre-activation & registration of keyrings’
  • Effectively executed and managed mail-out to policy holders

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